Enrollment Management Leads the Charge: Institutional Success in the Modern Era
Enrollment management still tends to be seen as a separate, isolated function of the university by many academic leaders, both in instruction and administrative roles. However, with their access to and analysis of data, as well as their role in crafting the student experience and institutional identity, enrollment mangers are more important to the institution than ever before.
In the eyes of their many critics, they are faceless, pragmatic technocrats with too much power. But it’s worth imagining what higher education would look like without enrollment managers playing a critical role.